Advertising these days is all about "authenticity"; people want to see commercials that feel real, and speak to them on a human level. Or at least, that's what the ad agencies are saying. So for its TV spot at this weekend's Super Bowl, Hyundai decided to keep things low-key and relatableeven though the commercial stars two of the most popular actors on the planet, not to mention a Saturday Night Live alum and a sporting legend.

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